Give us your suggestions

The Climate Mobilization

subject: - a new TOOL to fight minimization, passivity


Thank you for your efforts, and for your perseverance during these trying times. It’s hard to stay optimistic in the battle against climate change. Every day we hear news reports or read headlines painting an increasingly bleak, threatening picture of the future. And yet the vast majority of Americans seem either unaware of or unconcerned about the catastrophe we are careening toward.




I write with news that is, hopefully, both exciting and useful. I am a clinical psychologist turned climate advocate and organizer, applying my psychological training to understanding how individual and collective denial works, and the best ways to intervene in it. I have written about my ideas on my blog, The Climate Psychologist, and elsewhere. Working with an ever-growing team, I developed a tool that fights denial, minimization, and passivity and helps people channel their concerns into effective engagement.  If deployed widely enough, this tool can lay the groundwork for organizing the emergency response that's currently politically impossible, but that is required to restore a climate that is once again safe, stable and supportive of human civilization.

The tool is the Pledge to Mobilize, a one-page document that any American can sign, which enumerates what's now necessary to secure a livable future for humanity. It is a political platform that publicly acknowledges climate change as a threat to civilization; demands a World War II-scale climate mobilization to transform the United States economy to carbon neutrality by 2025, while creating full employment; and makes reducing global emissions to net zero at wartime speed our top foreign policy priority.

The Pledge is also a social movement strategy, designed to fight individual and collective denial and build political power. When someone signs the Pledge to Mobilize, they agree to vote for candidates on the local, state, and national level who have signed the Pledge over those who have not, to donate time and money exclusively to candidates who have signed the Pledge, and most importantly, to spread the truth of climate change, and the Pledge itself, to others.



Climate change is often treated as an unmentionable topic, but the Pledge to Mobilize motivates people to talk about it with their friends, family, colleagues and networks in a goal-oriented (rather than helpless) way. The Pledge strikes at the heart of the tendency to feel overwhelmed by climate change, which causes us to become passive bystanders, and gives individuals a route to effective advocacy. Since launching the Pledge four months ago, we have seen impressive results in its ability to mobilize people who were previously disengaged, and to spur the already engaged to ever greater feats of activism.


When people confront the stark reality of climate change and start to view themselves as efficacious actors, they become hungry for ways to engage. This is why I believe the Pledge to Mobilize might work synergistically with your organization's goals. If your organization decided to spread the Pledge to Mobilize among members, I believe it could further energize — or re-energize — your membership. The Pledge also offers a promising route to engage new members. Of course, you would also be helping spread the truth of climate change, and the need for a WWII-scale national mobilization, far and wide. 

If you are interested in learning more, check out the slideshow at the top of our website, or for a deeper dive, read our strategy document Rising to the Challenge of Our Time, TogetherIf you want to sign the Pledge, I would be happy to give it to you, or you can attend an introductory call,held on Thursdays at 8:00 PM EST. Another option is to leave your contact information, and a Mobilizer will call you, offering the Pledge. 

Please let me know if you have any questions, or if you want to sign the Pledge to Mobilize!

Your friend and ally,

Margaret Klein, PhD
The Climate Mobilization

- See more at:

5 reactions Share

tax incentives for retailers/appartment developers to add solar panels to stores

So much space is filled with big box retailers and big apartment buildings. My idea is to somehow give incentives to big box retailers or even Safeway/Lucky/Trader Joe stores to add solar panels to their roofs. A lot of energy could be generated and that would offset some of the energy spent on refrigeration/lights/air conditioning/heat inside the stores. 

1 reaction Share


Organizations such as 350bayarea , the Sierra Club, the Natural Resource Defense Council (NRDC), Greenpeace, and the American Council for an Energy-Efficient Economy (ACEEE) ,SET THE EXAMPLE : Stop driving your SUVS, CADILLACS, LAND ROVERS and RANGE ROVERS, MERCEDES 500, your personal JETS , Air Force 1 and 2 , turn the lights OFF on your Estates and Mansions  ; Ride a BURRO or DONKEY or HORSE ,  a Bicycle or WALK ; DO ALL THIS, SET THE EXAMPLE and do not tell me : do what I tell you ; that is Brainwashed Socialist Corrupted Liberals Mentality ; until you do that Shut the hell up ,retrieve to your satanic cave and stay there.

1 reaction Share

petition from average joe citizen


Please post this petition on your website.

Thanks for considering,


  We do not want chemicals to get into our crops and
 drinking water.

  Hydrofluoric acid is being trucked around California’s
  back roads and injected into oil wells.
  'The stuff is so toxic that it can harm people up to 14
  miles downwind, government records show.'*
  PETITION to Governor Jerry Brown says:
  "Support the banning of putting -chemicals- in our
  and Watersheds from acidizing and fracking."
  ---> Will you sign this petition? Click here:

1 reaction Share

Please add Transition US

Hi, please add Transition US ( to the Our Network page. The co-executive directors have endorsed 350 Bay Area's mission statement and would like to be listed as supporters. Transition US is headquartered in Sebastopol and has local initiatives all over the Bay Area, as well as other places.

3 reactions Share

More of a Q: So, u have mtngs in PA? Can u post them on yur site pls?

I would like to get involved on the Peninsula. Is there a chapter on the Peninsula? Can you please post 350 Peninsula mtngs/events on your site? Thank you

1 reaction Share

meetings that are happening

You need to get the 350BayArea 12/4 meeting on your Facebook page.  You should probably also have had the 12/2 meeting in Palo Alto.

2 reactions Share

get CalPERS to divest

They have a link that lets companies submit investment proposals.  Let's think about the best way to submit a divestment proposal!

Also, we should be contacting our state representatives about other ways California can become fossil-fuel-free - transitioning the car fleet to electric, buying renewable electricity...


5 reactions Share

Like this page to spread the word
350 Bay Area
We are building a grassroots climate movement, working for deep reductions in carbon pollution in the San Francisco Bay Area & beyond.

Sign up to Volunteer

Find us on Facebook