The climate change cause is a great one, but is being ‘marketed’ poorly.
We need to adopt the ‘marketing approach’: Product, Price, Place and Promotion.
Product: Focused solutions to the climate change problem.
Price: What cost to future generations and what are the forecasted costs to continue to burn fossil fuels? What are most cost-effective solutions?
Place: Where best to conduct and focus the campaign? California appears to be a great target market. Wyoming is not.
Promotion: Are we making full use of magazines, radio and television is promoting solutions, not anxiety regarding climate change? Can we get wealthy benefactors to help promote the cause?
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Beverly Propst commented
2013-08-06 16:20:12 -0700
electro magnetic generator prototype Kemal Burkay Turkish scientist, contact email@example.com qdsciences.com
It would be nice to see more proactive and positive material on your site.
What are the solutions, and how is 350bayarea promoting solutions? Clean energy facilities have to be built on a massive scale. For example: Why don’t we see 500 or 1,000 huge sleek windmills in the bay? It could be a beautiful sight and proof that clean energy works. Or ocean wave energy installations? Why isn’t California government at all levels publicizing and subsidizing these solutions?
Telling people and politicians what is bad is necessary of course, but showing them many visions of an achievable clean energy, energy efficient future is equally important. Using your site to ensure people and politicians know many different ways to invest in solutions and achieve clean energy and energy efficiency in the next 10 years – that is added value.